Disney 与 Adobe 合作开发面向娱乐业务的品牌安全 AI 模型
Disney bets on Adobe's Firefly to create brand-safe AI models for its entertainment empire
Disney 与 Adobe 建立多年合作，将使用 Adobe Firefly Foundry 为 Disney 品牌开发定制 AI 模型。模型将基于 Disney 角色、环境和视觉风格训练，用于商业安全且可直接投入生产的输出，并覆盖主题乐园、邮轮、ESPN 内容及 Walt Disney Studios 内部创意流程。
Nov 9, 2026
Disney and Adobe are building custom AI tools together for the entertainment giant's productions. The multi-year partnership was announced at Adobe's MAX conference. Under the deal, Disney gets early access to new Adobe technology for its theme parks, cruise line, and ESPN content. Adobe says it will use Adobe Firefly Foundry to build custom models tailored to Disney's brands. Those models will be trained on knowledge of Disney characters, environments, and visual styles to produce commercially safe, production-ready output.
Disney's Imagineering research division already uses Firefly for theme park development. Adobe will also expand internal creative workflows at Walt Disney Studios. The Walt Disney Studios' StudioLAB and ESPN's innovation hub ESPN Edge are part of the deal too, where AI is meant to boost fan engagement for sports content and unlock new uses for ESPN's archive.
Disney had previously struck a deal with OpenAI and then walked away from it, and was also involved in the bankruptcy of Character.AI. According to Bloomberg, Disney is planning to cut thousands of jobs and trim costs by 20 percent annually. It would be the company's fourth round of layoffs this year.
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来源：The Decoder · the-decoder.com